REALEB

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Shaanxi Real New Technology Co. Ltd is incorporated in June 28, 2002 and headquartered in Xi¡¯an, Shaanxi Province in Northwest China. The total amount of Register Capital is 35,000,000. It originally engaged in diversified business such as agricultural products as well as agricultural fertilizer, health care tea products, tridimensional autography technology and etc.
In early 2004, the Company decided to consolidate core business and split off the irrelated diversified business. As a result, the Company is now engaged in agricultural products distributing and retailing.   Vegetable is Real¡¯s flagship product. It is the first brand product of vegetable in Xi¡¯an. Besides, Real has been one of twenty-four largest vegetable supplier to supermarkets in Xi¡¯an. As Real enters retail, it has been the first and only convenient chain store specialized in agricultural products, operating 3 direct-invest stores in Xi¡¯an.
Real is not only a retailer. It integrates and organizes upstream resources in production and R&D. It has own production center and contracted planting bases of over 150,000 mu ( 1 acre = 6.070417 mu) in and nearby Xi¡¯an. In this way, Real develops and markets new breeds of improved quality and becomes the trend setter in edible agricultural products market.
In the long run, Real aims to become the largest and specialized supplier of edible agricultural products to end consumers.
Biz Concept, Goal and Mission
Business Concept: Leveraging resources, experience and expertise in agricultural production, to provide superior quality agricultural products of fast consumption via Real-branded specialized chain store.   .
Business Goal: to become the largest and national agricultural products retailer.
Business Mission: Real commits to promote and increase the consumption proportion of natural and organic products in people¡¯s diet structure so as for the vitality and well being of all individuals.
Customer Demographic: Targeted customers are characterized to be with above the average family income, of fast living pace. They like products of superior quality and being served conveniently, efficiently. They care about very much personal health as well as environment protection for the good of overall living conditions. In addition, they are increasingly brand conscious.
Core Value
Real differentiates from competitors with unique production-retail model. It has established capability in production and R&D. It is developing own retail chain asmarketing platform to end consumers. By making presence in the two end of value chain, Real builds up a good interior cycle of market responsiveness and market trend setting.
Product and Service
Real is specialized in marketing and retail of edible agricultural products cook in the family¡¯s kitchen. It consists of vegetable, fruit, grains, meat, poultry, dry food, aqua food and etc. Products are mainly fresh and perishables. There also include processed products like edible oil, diary, bean curd produce, foodservice products, as well as prepared food and onsite produce like bakeries, breakfast take-away and leisure food.
Real¡¯s products carry great add-value service as Real executes comprehensive total quality assurance and R&D program to present products of superior quality and selection. Real also provides customer education on health-diet knowledge by all means.

Self-control Store

Self-control Store


SHAANXI REAL NEW TECHNOLOGY CO., LTD. E-mail:realeb@realeb.com Web:http://www.realeb.com Add:No.99 Nanwu Village Xinzhu Street Baqao District Xi'an PC:710026